Aragō, Handbag Brand. Made in Italy, Aragō produces high quality leather handbags for the modern and stylish working woman. With innovation and timelessness both at the core of the brand, you can expect a classic product with a touch of future.
From the inception of the logo, to complete branding, to the creation of a website, WeAreNot Studio thoughtfully executed the creation of a solid identity for Aragō. The logo was designed considering the history of the Aragō medallions outlining the Meridien in Paris. The modified font and touch of gold colour provides hints of luxury and craftsmanship. The website was designed to complement the identity with a chic and user-friendly appeal.
Photographer: Gabriele Inzaghi