Aragō Bags
Art Direction
Branding
Web Design
Fashion
July 2017
![1_arago-bags-art-direction 1_arago-bags-art-direction](https://www.wearenot.studio/wp-content/uploads/2018/06/1_arago-bags-art-direction.jpg)
Aragō, Handbag Brand. Made in Italy, Aragō produces high quality leather handbags for the modern and stylish working woman. With innovation and timelessness both at the core of the brand, you can expect a classic product with a touch of future.
![3_arago-bags-branding 3_arago-bags-branding](https://www.wearenot.studio/wp-content/uploads/2018/06/3_arago-bags-branding.jpg)
From the inception of the logo, to complete branding, to the creation of a website, WeAreNot Studio thoughtfully executed the creation of a solid identity for Aragō. The logo was designed considering the history of the Aragō medallions outlining the Meridien in Paris. The modified font and touch of gold colour provides hints of luxury and craftsmanship. The website was designed to complement the identity with a chic and user-friendly appeal.
Photographer: Gabriele Inzaghi
![4_arago-bags-branding 4_arago-bags-branding](https://www.wearenot.studio/wp-content/uploads/2018/06/4_arago-bags-branding.jpg)
![5_arago-bags-branding 5_arago-bags-branding](https://www.wearenot.studio/wp-content/uploads/2018/06/5_arago-bags-branding.jpg)
![6_arago-bags-branding 6_arago-bags-branding](https://www.wearenot.studio/wp-content/uploads/2018/06/6_arago-bags-branding.jpg)
![7_arago-bags-branding 7_arago-bags-branding](https://www.wearenot.studio/wp-content/uploads/2018/06/7_arago-bags-branding.jpg)
![9_arago-bags-branding 9_arago-bags-branding](https://www.wearenot.studio/wp-content/uploads/2018/06/9_arago-bags-branding.jpg)
![8_arago-bags-art-direction 8_arago-bags-art-direction](https://www.wearenot.studio/wp-content/uploads/2018/06/8_arago-bags-art-direction.jpg)
![10_arago-bags-web-design 10_arago-bags-web-design](https://www.wearenot.studio/wp-content/uploads/2018/06/10_arago-bags-web-design.gif)
![11_arago-bags-web-design 11_arago-bags-web-design](https://www.wearenot.studio/wp-content/uploads/2018/06/11_arago-bags-web-design.jpg)
![17_arago-bags-art-direction 17_arago-bags-art-direction](https://www.wearenot.studio/wp-content/uploads/2018/06/17_arago-bags-art-direction.jpg)
![13_arago-bags-web-design 13_arago-bags-web-design](https://www.wearenot.studio/wp-content/uploads/2018/06/13_arago-bags-web-design.jpg)
![15_arago-bags-content-strategy 15_arago-bags-content-strategy](https://www.wearenot.studio/wp-content/uploads/2018/06/15_arago-bags-content-strategy.jpg)
Develop, evolve, uphold. Your identity is everything. WeAreNot Studio is a branding agency working with clients in the fashion and design industry. Based in Milan, creating globally.